Seiko Pepsi Alternatives: How to Get the Bold Blue-Red Look for Less

In the watch world, few designs are as instantly recognisable as the Seiko Pepsi. With its blue and red bezel and sporty dive-watch styling, it has earned a place in the hearts of collectors and casual wearers alike. But what if you love the look, yet want something more affordable, versatile, and ready for everyday wear?

Why the Seiko Pepsi Became an Icon

The iconic red-and-blue “Pepsi” bezel was popularised by Rolex in the mid-1950s with the GMT-Master, earning its nickname from collectors due to its resemblance to the Pepsi logo. Seiko later embraced the look on several of its dive watches, most famously the SKX009 — a 1990s classic beloved for its affordability and rugged charm.

In recent years, Seiko has even collaborated directly with Pepsi on official co-branded models — a bold move that sets it apart from traditional Swiss brands like Rolex.

The Power of the Blue-Red Combination

Blue and red together create a unique balance:

• Blue evokes trust, stability, and sophistication.
• Red adds energy, passion, and boldness.

It’s a combination that stands out, yet feels timeless — perfect for those who want their watch to make an impression without feeling over-the-top.

Affordable Alternatives with the Same Energy

Apex | Active Series – Royal Blue

The Royal Blue variant captures the deep, confident feel of the Pepsi’s blue while pairing it with a modern, versatile case design. It’s bold enough for weekends but refined enough for the office. The luminous details and chronograph functionality make it practical as well as stylish.

Apex | Active Series – Red

For those who want the dynamic punch of red from the Pepsi bezel, the Red Apex delivers. It radiates energy and personality, turning your wrist into a conversation starter. Like the Royal Blue, it offers a comfortable leather strap, 3ATM water resistance, and quartz precision.

How to Choose Between Blue and Red

• Go for Royal Blue if you want a balanced, versatile piece that works in both professional and casual settings.
• Choose Red if you want a bold, statement-making watch that instantly draws attention.

Both options bring the spirit of the Seiko Pepsi into a modern, affordable package.

Conclusion: Stand Out Without Breaking the Bank

You don’t need to spend a fortune to get a watch with the same visual impact as the Seiko Pepsi. The Apex | Active Series in Royal Blue and Red channels the same bold blue-red energy into designs built for today’s lifestyle.

Find your perfect match today:
👉 Explore the Royal Blue Apex
👉 Explore the Red Apex